Strategies to...

First: Go Grassroots

Your current customers are your greatest asset. Capitalise on their good will by giving them the tools to interact with one another and grow your community.

Second: Use Google and Yahoo to Generate Leads

Millions of leads are searching for you right now. Help them find you on key search engines, then track and measure to improve your conversion rates.

Third: Grow your Sales Network

Get others to help you to find leads by developing an attractive affiliate program. Your affiliates can collect great commissions whenever they refer.

Fourth: React in Real-Time

A potential customer submits an online enquiry - this instantly captures their details in your customer database so they can be notified immediately.

First: Beat The Drum

Drive the type of customers you want to your site - Define your manifesto and broadcast your unique voice with a focussed blog.

Second: Tune Them In

Invite your customers to tune in to your message with your custom RSS feeds. Build your relationship by syndicating your blog, announcements and more.

Third: Amplify the Message

Keep them in the loop, advertise your promotions and share your knowledge - Stay top of mind and amplify the message with your periodic eNewsletters.

Fourth: Refine the Signal

Report, Review and Refine - monitor the results and review your approach to constantly refine your message for your market.

First: Setup Shop

Give your visitors what they are looking for - set up your products for sale online and tap into the power of online selling.

Second: Help Others Help You

Help your friends and business partners help you by making them an Affiliate. Now everybody wins - affiliates get commissions on sales they refer!

Third: Drive Traffic

Put on a sale and announce your specials - Email Marketing is one of the most effective ways to drive traffic to your shop and increase sales.

Fourth: Show Them Some Love

Your customers are your most valuable asset. Keep them coming back for more by giving them tailored discounts on the catalogues they love.

First: Be Heard

You know your ideal customer - it's time to get their attention and keep them listening. Engage them with a focused blog to broadcast your unique voice.

Second: Start Conversations

Lets get your customers talking to each other. Give them a place to meet and help each other with an interactive forum on your website.

Third: Engage in a Dialogue

Let your customers express their opinions and create micro-communities throughout your website. Create trust and credibility which leads to greater sales.

Fourth: Tie it all together

A successful community building strategy must give you a complete picture of your customer activites. Drive bottom-line results with more effective marketing.

First: Syndicate and Multiply

Let others spread your message and multiply your reach. RSS on Business Catalyst lets you syndicate any content, anywhere, as soon as you make it.

Second: Share and Prosper

Increase credibility by sharing your valuable content with the world - and let others spread the word for you!

First: Get Notified

When leads get in touch and enquiries roll in, you should know. Get notified instantly and transform those leads into customers.

Second: Instant Oversight

To improve your business agility, you need a central place where you can monitor whats going on and how your site is performing.

Third: Run Reports

Understand how you are performing - run reports on everything, analyze your results and improve you approach continually.

Fourth: Keep it Integrated

Don't let your data get segmented and out of sync. Keep it all integrated in one place for greater agility and maximum results.

First: Congratulate, Celebrate and Cajole

Send your customers special offers, congratulatory notes or reminders on the dates special to them - with no stress, just set and forget!

Second: Reward their Loyalty

Target your best customers by giving them customised discounts to the catalogues they love, and keep them coming back for more.

Third: Don't Waste Their Time

Don't waste your customers' time. All your customer data should be centralized, allowing you to manage them more effectively.

Fourth: React to Feedback

Continually collect feedback - via your blogs, forums or your web forms. Always respond quickly - either defend it or fix it!

First: Don't Waste Time

Let your customers help themselves with a self-service area. Give them searchable FAQs and let them get answers to their questions before they ask.

Second: Be Responsive

Your customer just filled in a web form! Get live notifications on your Cell or in your Inbox, so you can react instantly to customer enquiries.

Third: Build a Relationship

Log every contact with your customer, made by phone, email or web form. Use and manage that knowledge to build a stronger relationship.

Fourth: Keep them Informed

Cultivate loyalty and reduce your administration costs - give your customers a login to view their case history and job progress.

First: Walk Your Site Like You'd Walk your Shop

Keep your content fresh and your customers happy - make instant changes when YOU want with our breakthrough SiteWalk" technology, just like a real shop.

Second: Constantly Improve

Monitor your performance constantly with our reporting tools - tweak what works and drop what doesn't for maximum success.